Journal Article Review Essay Example | Topics and Well Written Essays - 750 words - 3

Journal Article Review - Essay Example This indicates that she is well qualified in the academic field which is the subject of this paper, and has experience of living and working in the United States, This is an empirical study which explores how editors of online news perceive their role, especially in terms of an assumed â€Å"gatekeeper† (p. 265) function which entails sifting the available information and packaging it for readers. It considers in particular the question of how editors view the democratizing impact of the internet, which allows anyone and everyone to publish news-related material, and whether this has influenced the way that editors perceive their role. An extensive literature is conducted, covering such themes as the difficulty of defining interactivity in online news offerings and the concept of an active audience which is enabled to co-construct the news that is published. The case of politicians is cited as an example of informed users turning the potential of the internet towards traditional purposes, such as â€Å"to exercise message control† (p. 267) rather than to develop new ones which utilize all the capabilities of the internet. There are three research questions, exploring 1) what editors affiliated with newspaper-affiliated Websites saw as their goals and their major achievements covering the 2004 political campaign; 2) the extent to which these editors relinquished their gatekeeping role by allowing users to provide or personalize content and 3) whether these editors had changed their views since the year 2000. The methodology aims to replicate the data and sampling techniques of an earlier 2000 study, using a purposive sample which is suitable for especially informative cases (p. 269). An email survey using both open and closed questions was circulated, resulting in forty seven replies, which equates to a response rate of 61 per cent (p. 269). Both

Research proposal Assignment Example | Topics and Well Written Essays - 3000 words

Research proposal - Assignment Example Talking about the social networking sites, it can be said that the growth of the social networking sites has been largely augmented by the tremendous favoring of the growth prospects of the United States. Like as witnessed in the case of dotcom bubble of the late 1990’s, the mere presence of the social networking sites in the virtual web space does not help in any way in the process of generating revenue. Every social networking site needs to operate on the basis of a business model, which will help in generating revenue for the online business. It is of significant and utmost importance to mention that the business models that are applicable in the case of social networking sites should not only focus on the process of generating monetary value, but also on the lines value creation, identification of the core competencies of the online business as well as proper value communication to the right target audience. Considerable amount of interest also needs to be given on the lin es of creating competitive edge for the online business. It is of considerable importance to mention that an online business is built on four key model components. The first one is the value creation, which distinguishingly addresses the value that will be provided to the customers. The second factor is the issue of target market, which necessarily takes into account the factor of the desired target audience. The third aspect talks about the factor of core competencies which will help in leveraging maximum advantage in regards to the process of generating the business model’s potential strengths and opportunities in the market. The final aspect talks about the revenue prospects that need to be idealized for the purpose of developing the potential business aspects of the online business model (Albarran, 2013, p. 62- 63). It is important to mention that in most cases, though the online media provides free access and use of its online web 2.0 concepts, yet it can be said that th e revenue is generated through the process of cost per impression (CPI), cost per contact (CPC), advertising, lead generation and even licensing deals. However, it is of considerable importance to mention that the technological devices are riding the wave of innovation and are increasingly transforming themselves in regards to shape and size. The bulky laptop and PC has paved the way for tablets and smart phones, thereby playing a major role in regards to device space and capacity. Business models of the online nature in order to keep their connect with the tech savvy masses increasingly are concentrating on the process of adopting their visual offerings of their online products and services. Due to the changing requirements of today’s technological gadget altering masses, the business models are being designed in the platforms of open source (Hinchcliffe and Kim, 2012, p. 8). It needs to be highlighted that the literature review forms a very essential and vital part of the e ntire research proposal. It can be said that while considering the process of moving ahead with the literature review area, a considerable amount of focus needs to be given on the research work that has been done by the past researchers on the same lines. While discussing about literature review, it can be said that the literature review might have been presented from various perspectives of